Case: How ATMOS and TVCOM Implemented Recurring Payments for an Online Cinema

How TVCOM, an IPTV and online cinema service, automated subscription payments with recurring billing and linked bank cards, freeing users from manual subscription renewals.

When a Subscription Service's Growth Demands Payment Automation

For subscription-based services, the stability and predictability of payments are the foundation of the business. Each new user means regular payments that must happen on time and without any extra effort from the client.

The digital television platform TVCOM, which provides users with subscription-based access to TV channels and media content, encountered this very challenge.

As its audience grew, it became clear that manual or irregular payments were creating unnecessary friction for users and complicating the service's internal financial processes.

The task was not simply about accepting online payments.

It was necessary to build a recurring payment system where subscription fees are charged automatically, and users don't have to remember to make their payments.

What made the task difficult

The subscription model places special demands on the payment infrastructure.

Payments must:

• occur regularly and on a predefined schedule;
• not require re-entering card details;
• be processed quickly and without unnecessary user actions;
• be transparent and manageable for the business.

Without automation, each subscription period becomes a new payment scenario — which increases the risk of payment failures, user churn, and directly affects the service's revenue.

Key Pivot: From One-time Payments to a Recurring Payment Model

The TVCOM team was looking for a solution that would allow them to:

• link a user's bank card once;
• automatically charge subscription payments according to a set schedule;
• reduce the number of failed payments;
• maintain a simple user experience within the service.

Essentially, this meant transitioning from one-time online payments to a recurring payment model, where charges are made automatically.

How We Implemented the Payment Architecture

In collaboration with ATMOS, a recurring payment infrastructure based on linking bank cards was implemented. Now, a user links their card to their account once, after which subscription payments are processed automatically according to a set schedule. The entire payment process remains within the service's interface and requires no additional action from the user.

The project involved the implementation of:

• linking Uzcard, Humo, Visa, and Mastercard bank cards for subsequent recurring payments;
• automatic charges according to the subscription schedule;
• online payments within the service interface;
• centralized control over transactions and payment analytics;

What Has Changed for the Business

After implementing recurring payments, the service's payment model became significantly more stable.

TVCOM gained:

• a stable and predictable stream of subscription payments;
• a reduction in the number of users who forget to renew their subscription;
• a convenient payment process for users;
• centralized control over all transactions.

For users, the service became even simpler—they just need to link a card once, and the subscription will be renewed automatically.

"In subscription services, payment stability directly impacts revenue. Implementing recurring payments has allowed us to automate subscription renewals and make the payment process as convenient as possible for our users." - the TVCOM Team

Why This Is Important for Subscription Services

In subscription-based services and products, each additional payment transaction reduces the likelihood of renewal. Recurring payments help remove this barrier and ensure service continuity for the user. As a result, the payment infrastructure becomes an integral part of the product's logic, supporting the service's growth and improving customer retention.

Summary

TVCOM solved a key challenge in implementing its subscription model by automating payments for service access through a recurring payment system.

ATMOS served as the technology partner, helping to build the infrastructure for automatic debits based on linked bank cards and scheduled recurring payments.

This allowed the service to focus on product development, while users could enjoy the content without any extra steps during payment.